Wednesday, 11 November 2009

Sign Sign Everywhere A Sign

Does anyone remember the Five Man Electrical Band and their early 1971 hit Signs? Here's the lyrics from the chorus:
Sign Sign everywhere a sign
Blocking out the scenery breaking my mind
Do this, don't do that, can't you read the sign?
With the goal of minimising the harm of pokie gambling, the Victorian government has researched, designed and published a sign to be placed on every pokie. But from what I saw last week, Woolworths resists even this effort to slow down their revenue stream from the addicted.

Have a look at this picture from the Braybrook Hotel, a Woolworths associated pokie pub in Maribyrnong, Victoria.The sign with impeded vision, affixed to the top box of the pokie is the sign prescribed by Regulation 17 of the Victorian gambling regulations. It's the sign Woolworths does not want the gambler to see.

The sign right next to the animated reels of the pokies, where gamblers will see it while gambling, spruicks food available for purchase.

Remember that in 2007, Michael Luscombe boasted that:
"On all of our gaming machines there are signs talking about the fact that you cannot win on those machines, right in front of the face of that area. We don’t allow people to eat in those areas."
Clearly this no longer applies in November 2009. Maybe it never did.

By putting other signs on the pokie and placing the Regulation 17 sign to a less visible place, the Woolworths associated pokie pub demonstrates Woolworths' intent to obscure the message targeted to the problem gambler.

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