This is why I am disgusted by the Collingwood FC endeavour to turn their pokie venue The International into a focus of a Lilydale based retirement village.
Don't believe it? Check out this 9 second video of their main road sign with the retirement village banner flapping in the breeze:
In case you had any doubt about the direction of Collingwood's investment look at this photo of the signs at the entrance.
What seems to be happening here is that the 'Pies are turning over their membership for conversion to pokie gamblers at a vulnerable time for seniors. People in these villages crave the company of others and the club pushes their pokie venue front and centre.
Still got some doubts about whether the 'Pies are exploiting their membership and the history of their own mascot? Check out the scan below from The International's own web site:
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